umbigo.co

In this case study

Start a project

→

Identity, card and app design for a current account built for freelancers, with tax set aside automatically.

Identity, card design, app

Freelancers don't trust banks that look like banks, and they don't trust fintechs that look like toys. Tessel needed to feel calm about money.

A tessellated pattern that fills in as your tax pot grows, a lime card you can find in any bag, and an app that shows what's really yours to spend.

Drag to compare

Draft 03Final

↔

48k

accounts in year one

91%

keep the tax pot on

4.8

App Store rating

Tessel signed 48,000 accounts in its first year. Nine in ten users keep the automatic tax pot switched on.

Our users call it 'the green card that does my tax'. We'll take it.

Samira Oyelaran, CEO, Tessel

Credits

Creative direction: Ines Moreau Brand design: Hana Okoye, Tom Achterberg Product design: Amelia Brandt Motion: Joon Park

Tessel Bank