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Website, photography direction

Ferro Architects

A portfolio that lets the buildings talk

A portfolio that lets the buildings talk

Sector

Architecture

Location

Edinburgh, UK

Year

2025

Duration

8 weeks

In this case study

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A portfolio site for a nine-person practice whose buildings are quiet, exact and mostly made of concrete.

A portfolio site for a nine-person practice whose buildings are quiet, exact and mostly made of concrete.

A portfolio site for a nine-person practice whose buildings are quiet, exact and mostly made of concrete.

Website, photography direction

The problem

The problem

Their old site buried the work under project descriptions. Clients came in having read nothing and seen very little.

Their old site buried the work under project descriptions. Clients came in having read nothing and seen very little.

What we did

What we did

The photographs lead, the numbers follow and the words come last. Each project page opens with one image at full width and a short spec sheet.

The photographs lead, the numbers follow and the words come last. Each project page opens with one image at full width and a short spec sheet.

Draft to final

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Final

Draft 03

Draft 03Final

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Results

2x

2x

2x

site enquiries

14

14

14

projects documented

1.1s

1.1s

1.1s

average page load

Enquiries through the site doubled in the first year, and Ferro now shortlists for twice as many competitions.

It's the first time our website has looked like our buildings.

It's the first time our website has looked like our buildings.

It's the first time our website has looked like our buildings.

Alasdair Ferro, Director, Ferro Architects

Credits

Creative direction: Tom Achterberg Design and development: Ravi Menon Photography direction: Hana Okoye

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