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A new identity, website and printed pieces for a 22-room hotel by the dunes, reopening after a long restoration.

Identity, website, print

The problem

Marram had been a golfers' hotel since 1931. The new owners wanted families and weekenders without losing the regulars.

What we did

The mark comes from the marram grass that holds the dunes together. Everything else feels like a friend's beach house: soft greens, handwritten notes and a menu with the tea lady's name on it.

Draft to final

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Draft 03Final

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Results

87%

occupancy, up from 54%

70%

of stays booked direct

rooms, each with a name

Occupancy hit 87% in its first full year, up from 54%, and direct bookings now make up 70% of all stays.

Guests photograph the do-not-disturb sign. Nobody has ever photographed a do-not-disturb sign.

Fiona Aird, owner, Marram Hotel

Credits

Creative direction: Ines Moreau Design: Hana Okoye Website: Ravi Menon, Amelia Brandt Signwriting: Coastline Signs

The problem

The problem

What we did

What we did

Draft to final

Results

Brightwater Festival