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Campaign, posters, social

Brightwater Festival

Three days, forty acts, one poster system

Three days, forty acts, one poster system

Sector

Culture

Location

Lake District, UK

Year

2024

Duration

9 weeks

In this case study

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A poster system for a three-day lakeside music festival with forty acts, one stage on the water and a lot of towels.

A poster system for a three-day lakeside music festival with forty acts, one stage on the water and a lot of towels.

A poster system for a three-day lakeside music festival with forty acts, one stage on the water and a lot of towels.

Campaign, posters, social

The problem

The problem

A tiny team needed dozens of posters, social posts and signs, all made in-house after we'd gone, and all recognisably Brightwater.

A tiny team needed dozens of posters, social posts and signs, all made in-house after we'd gone, and all recognisably Brightwater.

What we did

What we did

Eight colours, one typeface, a circle and a bar. We built a template kit that anyone on the team can use to make a new poster in ten minutes.

Eight colours, one typeface, a circle and a bar. We built a template kit that anyone on the team can use to make a new poster in ten minutes.

Draft to final

Drag to compare

Final

Draft 03

Draft 03Final

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Results

Sold out

Sold out

Sold out

first time in 7 years

140

140

140

posters made in-house

10 min

10 min

10 min

to make a new one

Brightwater sold out on the Friday for the first time. The team made 140 more posters with the kit during the season.

We used to hire someone for every poster. Now our box office manager makes them.

We used to hire someone for every poster. Now our box office manager makes them.

We used to hire someone for every poster. Now our box office manager makes them.

Kit Rowan, Festival Director, Brightwater

Credits

Creative direction: Tom Achterberg Design: Lior Katz Template kit: Joon Park

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