umbigo.co

In this case study

Start a project

→

Packaging and an online shop for a plant shop that ships everything in paper, card and compostable tape.

Packaging, online shop

Plants arrive broken or smothered in bubble wrap. Lumen & Loam wanted boxes that protect the plant and feel good to open.

A folded card cradle that holds the pot still, care notes printed inside the lid, and a shop that tells you honestly how much light each plant needs.

Drag to compare

Draft 03Final

↔

<1%

plants damaged in transit

44%

of orders from repeat customers

0 g

of plastic per box

Damaged-in-transit claims dropped from 6% to under 1%. Repeat customers now account for 44% of orders.

Customers send us photos of the box. Of the box!

Priya Nair, founder, Lumen & Loam

Credits

Creative direction: Ines Moreau Packaging design: Hana Okoye Structural design: Tom Achterberg Shop: Ravi Menon

Northpaw