Food & drink
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Leeds, UK
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Sprout & Oat's shipper that doubles as a display
A granola brand needed one carton that ships six jars safely and becomes a shelf display in the shop. One tear strip did both.
Order
6,000 shippers
Result
4 days faster than their broker
Speed
12 days to delivery
The box
B-flute shipper with tear-strip display front
The brief
Six 400 g jars per case, shipped to 140 independent shops. Glass, so it had to survive a pallet. And shops wanted a display tray, not another box to flatten.
The design
A B-flute regular slotted carton with a perforated tear strip across the front. Pull it, fold the lid back and the lower half becomes a printed tray.
The result
Zero broken jars in the first two shipments, and 38 shops now display the tray on the counter. The carton costs 9 cents more than their old plain case.
Reorders
Sprout & Oat reorder every six weeks with one tap. The forecast warns them 18 days before they run out.
Tom Adeyemi, operations
