Food & drink
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Melbourne, AU
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Kiln's coffee tubes stand out on a crowded shelf
A small roaster moved from kraft bags to printed tubes with a one-way valve. The tube became their shelf signature.
Order
3,500 tubes
Result
22% more shelf sales
Speed
14 days to delivery
The box
76 mm paper tube, lined, valve lid
Why a tube
Kiln’s single-origin bags were lost among dozens of kraft bags on café shelves. They wanted something that stood up and still kept beans fresh.
Keeping coffee fresh
A glassine lining and a one-way degassing valve in the lid. We sent two lid options and a freshness test log from the converter.
The label
A terracotta wrap with a cream band and the origin in large type. One label design, with the origin changed per SKU on the same print run.
Results
Café shelf sales rose 22% in the first quarter after the switch, with the same beans and the same price.
June Park, roaster
