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Naming, identity and a family of six labels for a small-batch mezcal made by one family in Santiago Matatlán.

Packaging, naming, identity

The problem

Six agaves, six very different spirits, and one family who wanted each bottle to feel related without looking identical on a crowded back bar.

What we did

One bear mark, one bottle and six label colours taken from each agave's roast. Batch numbers are stamped by hand at the palenque, so every bottle is signed.

Draft to final

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Draft 03Final

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Results

bars at launch

5 wks

to sell out the first Tobalá batch

labels, one family

The range launched in 40 bars across Mexico City and London. The first batch of Tobalá sold out in five weeks.

They spent a week with my father before they drew anything. You can see it in the labels.

Lucía Hernández, co-founder, Oso Mezcal

Credits

Creative direction: Ines Moreau Design: Tom Achterberg Typography: Hana Okoye Print: Imprenta Jiménez, Oaxaca

The problem

The problem

What we did

What we did

Draft to final

Results

Kestrel Cycles