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A new name, identity, signage and campaign for a 120-year-old public library that most of the town had stopped visiting.

Identity, signage, campaign

The problem

People thought the library was only for books and only for quiet. In fact it lent tools, ran coding clubs and stayed open late on Thursdays.

What we did

A bold A, a short name and signs that talk like a person. The campaign told the town what it could borrow: a drill, a sewing machine, an hour of help.

Draft to final

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Draft 03Final

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Results

new library cards

300+

Thursday evening visits

1904

still open since

Library card sign-ups tripled in the year after launch, and Thursday evening visits rose from around 40 to over 300.

A teenager asked if she could borrow the 3D printer. That's when I knew it had worked.

Nadia Brennan, Head Librarian, Arden Public Library

Credits

Creative direction: Ines Moreau Design: Hana Okoye, Lior Katz Signage: Tom Achterberg Campaign copy: Joon Park