(01) / Case study
A friendly packaging system and small brand site for an oat drink startup.
Food and drink
2026
Build

(02) / Run sheet
Service
Brand identity
Lead
Maeve Lindqvist
Length
8 weeks
Team
4 people
5
pack sizes designed
72%
of the build done
Oct
launch month
(03) / The story
Oatlane Foods
The brief
Oatlane makes an oat drink from Scottish grain and wanted a look that felt like a farm shop, not a lab. They need packaging that stands out on a crowded shelf.
What we did
We are designing the carton, a bottle label and a one-page brand site. Colour comes from the oat field at four different times of day.
How it went
We are in build. Cartons are with the printer for proofs and the brand site is being written this week.
What changed
Launch is planned for October. We will update this page with the finished work.

