(01) / Case study

Oatlane

Oatlane

Oatlane

A friendly packaging system and small brand site for an oat drink startup.

Food and drink

2026

Build

(02) / Run sheet

Service

Brand identity

Lead

Maeve Lindqvist

Length

8 weeks

Team

4 people

5

pack sizes designed

72%

of the build done

Oct

launch month

(03) / The story

Oatlane Foods

The brief

Oatlane makes an oat drink from Scottish grain and wanted a look that felt like a farm shop, not a lab. They need packaging that stands out on a crowded shelf.

What we did

We are designing the carton, a bottle label and a one-page brand site. Colour comes from the oat field at four different times of day.

How it went

We are in build. Cartons are with the printer for proofs and the brand site is being written this week.

What changed

Launch is planned for October. We will update this page with the finished work.

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