Process

7 min read

A launch film from one model

How the Kiva One film, 40 stills and a web turntable came from the same CG case.

Written by the studio

Build once

Kiva’s budget covered one shoot. Instead of photographing the product, we built it: a measured CG model of the case, the buds and the charging light, checked against a physical sample with calipers.

From that single model we rendered the launch film, every campaign still and the spinning product on the website. When marketing asked for an orange colourway that didn’t exist yet, it took an afternoon.

What it cost

Nine days of modelling and lookdev, then rendering overnight. The same budget would have bought two days in a photo studio and no film.

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