Business
6 min read
I stopped quoting hours three years ago. Here's how I price a project by what the problem costs the client today.
Hourly pricing punishes speed. The better you get, the less you earn, and the client worries about every meeting on the invoice.
Now I ask one question in the first call: what does this problem cost you each month? A three-hour pay run for forty studios is easy to put a number on.
I quote a fixed price for a defined outcome, with two check-ins where we can change scope in writing.
Clients rarely push back, because the conversation is about their business, not my time.
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Craft
5 min read
The screen most people see on day one is the one we design last. I've started with it on every project for two years, and it keeps changing the product.
Research
6 min read
Four mornings on a clinic front desk taught me more than a month of interviews. People describe where it hurts, not what they need.
Systems
7 min read
Components are the easy part. The hard part is agreeing what 'primary' means, and writing it down where people will find it.