maya@ferrule.studio · +31 10 204 7718

Website

2024

Vela Museum

A museum site where every exhibition gets its own layout, edited by the curators themselves.

Client

Vela Museum of Photography

Services

Art direction · Framer build · CMS · Ticketing

Team

Lead, producer, 2 designers, 1 developer

Year

2024

01 · The problem

Vela's curators were designing each exhibition twice: once for the walls and once, badly, for a website template.

02 · What we did

A set of twelve layout blocks the curators combine per show, a type system that respects captions, and a booking flow that sells timed tickets without a third-party redirect.

Fig. 1–2 · Photographed on site, graded in the studio

Vela Museum of Photography

03 · What changed

2×

online ticket sales

day to publish a show

Curators publish a new exhibition in a day instead of a fortnight. Online ticket sales doubled in the first season.

“

It's the first website our curators actually like opening.

Hanna Vermeer, Head of Digital

More work

Keep looking. Pip will wait.

All projects

↗

Norrø Bank

Digital product

Oda Audio

Hardware prototype

Vela Museum

Website

Something like this, for you? Tell Pip what you are making.

Start with Pip

↗

Work

Studio

Careers

Journal

Contact

Vela Museum

Vela's curators were designing each exhibition twice: once for the walls and once, badly, for a website template.

Vela's curators were designing each exhibition twice: once for the walls and once, badly, for a website template.

A set of twelve layout blocks the curators combine per show, a type system that respects captions, and a booking flow that sells timed tickets without a third-party redirect.

A set of twelve layout blocks the curators combine per show, a type system that respects captions, and a booking flow that sells timed tickets without a third-party redirect.

It's the first website our curators actually like opening.

Keep looking. Pip will wait.

Norrø Bank

Norrø Bank

Oda Audio

Oda Audio

Vela Museum

Vela Museum

Something like this, for you? Tell Pip what you are making.

Something like this, for you? Tell Pip what you are making.