maya@ferrule.studio · +31 10 204 7718

Website

2023

Moss Hotels

A booking site for three small hotels that turned 22% more visits into stays.

Client

Moss Hotels

Services

Photography · UX · Booking · Framer build

Team

Lead, producer, 1 designer, 1 photographer, 1 developer

Year

2023

01 · The problem

Moss's guests loved the rooms and hated the booking engine, which sent them to a third-party page that looked like a tax form.

02 · What we did

We designed the booking flow first and the marketing pages second: room, dates and price on one screen, with photos shot by us in the same afternoon light in every hotel.

Fig. 1–2 · Photographed on site, graded in the studio

Moss Hotels

03 · What changed

+22%

visit to booking

61%

direct bookings

Conversion from visit to booking rose by 22% and direct bookings overtook booking platforms for the first time.

“

It feels like our hotels. The old site felt like a hotel website.

Jonas Moss, Owner

More work

Keep looking. Pip will wait.

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Website

Something like this, for you? Tell Pip what you are making.

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Work

Studio

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Moss Hotels

Moss's guests loved the rooms and hated the booking engine, which sent them to a third-party page that looked like a tax form.

Moss's guests loved the rooms and hated the booking engine, which sent them to a third-party page that looked like a tax form.

We designed the booking flow first and the marketing pages second: room, dates and price on one screen, with photos shot by us in the same afternoon light in every hotel.

We designed the booking flow first and the marketing pages second: room, dates and price on one screen, with photos shot by us in the same afternoon light in every hotel.

It feels like our hotels. The old site felt like a hotel website.

Keep looking. Pip will wait.

Norrø Bank

Norrø Bank

Oda Audio

Oda Audio

Vela Museum

Vela Museum

Something like this, for you? Tell Pip what you are making.

Something like this, for you? Tell Pip what you are making.