maya@ferrule.studio · +31 10 204 7718

Brand identity

Brand identity

·

2024

2024

Kiosk Coffee Co.

An identity for a coffee bar that grew from one window to four cafés in a year.

An identity for a coffee bar that grew from one window to four cafés in a year.

Client

Kiosk Coffee Co.

Services

Naming · Identity · Packaging · Signage

Team

Lead, producer, 2 designers

Year

2024

Kiosk Coffee Co. project cover

01 · The problem

01 · The problem

Kiosk started as a hatch in a bike shop wall. The founders wanted to grow without losing the feeling of buying coffee from a neighbour.

Kiosk started as a hatch in a bike shop wall. The founders wanted to grow without losing the feeling of buying coffee from a neighbour.

02 · What we did

02 · What we did

A wordmark drawn from the hatch's own shape, a stamp system that staff apply by hand, and bags in plain kraft with one colour per roast. Nothing that needs a printer to change.

A wordmark drawn from the hatch's own shape, a stamp system that staff apply by hand, and bags in plain kraft with one colour per roast. Nothing that needs a printer to change.

Kiosk Coffee Co. detail
Kiosk Coffee Co. in use

Fig. 1–2 · Photographed on site, graded in the studio

Fig. 1–2 · Photographed on site, graded in the studio

Kiosk Coffee Co.

Kiosk Coffee Co.

03 · What changed

4

cafés on one kit

cafés on one kit

11

weeks, sketch to shelf

weeks, sketch to shelf

The identity was ready for the second café before the first had its sign. Four cafés and a roastery now run on the same kit.

“

Honestly, calm. One producer, one lead, a Friday link every week.

Daan Visser, Founder

Daan Visser, Founder

More work

Keep looking. Pip will wait.

Something like this, for you? Tell Pip what you are making.

Something like this, for you? Tell Pip what you are making.

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