maya@ferrule.studio · +31 10 204 7718

Identity & website

2025

Brine Sea Baths

A name, identity and booking site for a restored 1920s sea bath on the North Sea coast.

Client

Brine Sea Baths

Services

Naming · Identity · Type · Website

Team

Lead, producer, 2 designers, 1 developer

Year

2025

01 · The problem

A derelict sea bath was being restored by a cooperative of 900 local members. It needed a name, a face and a way to book a lane before the doors opened.

02 · What we did

We named it after what it is, drew a tide-table typeface for signage and timetables, and built a booking site that shows today's water temperature before anything else.

Fig. 1–2 · Photographed on site, graded in the studio

Brine Sea Baths

03 · What changed

to sell out opening weekend

900

members booked in week one

All 900 members booked through the site in its first week. The opening weekend sold out in four hours.

“

People screenshot the water temperature. That was never in the brief.

Femke de Graaf, Chair

More work

Keep looking. Pip will wait.

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Something like this, for you? Tell Pip what you are making.

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Brine Sea Baths

A derelict sea bath was being restored by a cooperative of 900 local members. It needed a name, a face and a way to book a lane before the doors opened.

A derelict sea bath was being restored by a cooperative of 900 local members. It needed a name, a face and a way to book a lane before the doors opened.

We named it after what it is, drew a tide-table typeface for signage and timetables, and built a booking site that shows today's water temperature before anything else.

We named it after what it is, drew a tide-table typeface for signage and timetables, and built a booking site that shows today's water temperature before anything else.

People screenshot the water temperature. That was never in the brief.

Keep looking. Pip will wait.

Norrø Bank

Norrø Bank

Oda Audio

Oda Audio

Vela Museum

Vela Museum

Something like this, for you? Tell Pip what you are making.

Something like this, for you? Tell Pip what you are making.