Meridian Arts
The brief.
MERIDIAN+ wanted one film, not a campaign built from fragments. We wrote the treatment, directed the shoot over four days, and cut the long form and every derivative from the same material so nothing looked borrowed.
What it did in market.
The brief.
Measured eight months after the film went live.
Film
A three-minute-forty film that held a 68% completion rate across owned channels.
3:40
Derivatives
Twenty-four derivative cuts pulled from the same shoot, with no additional production day.
24 cuts
Production
Four shoot days covering the film, the stills library and every social format at once.
4 days
Reach
Brand search up 52% in the eight weeks after release, against a flat media spend.
+52%
One team wrote it, shot it and cut it. That is why the thirty-second version still feels like the film and not a trailer for it.
Ivan Petrov
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