Luma Collective
The brief.
LUMA® had a launch date and no through-line. We built the campaign around one idea and one shoot, then produced every format — film, stills, social, out of home — from that single body of material rather than adapting it afterwards.
What it did in market.
The brief.
Measured three years after the campaign launched.
Through-line
One campaign idea carried across film, print, social and out of home without translation.
1 idea
Output
Sixty-two finished assets produced from a single three-day shoot and one grade.
62 assets
Cost
Production cost per asset down 29% against their previous campaign, at a higher finish.
−29%
Shelf life
Three years of seasonal work still cut from the same library, with no reshoot commissioned.
3 yrs
Everything came from one shoot and one idea. Three years on we are still cutting from that library.
Yuki Tanaka
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