Halcyon Films
The brief.
Four sub-brands, three booking systems, and no line anyone could repeat. Halcyon arrived six months before a three-market launch, and the engagement ran as one piece of work: settle the positioning, draw the identity around it, and ship the interface with their own engineers.
What it did in market.
The brief.
Measured twelve months after launch, with their own team shipping without us.
Bookings
Completed bookings up 38% in twelve months on the same media spend, with drop-off at the payment step cut by half.
Speed
Brief to launch in nine weeks, with weekly review instead of milestone sign-off, and no phase reopened after approval.
Reach
Three markets live inside one week, nothing redrawn for local teams, and one set of templates running all of them.
Handover
A token library and 214 files their team has shipped from ever since, without a single request back to the studio.
“They rebuilt the identity in nine weeks,and we launched in three marketswithout redrawing an asset. A year on,our team still ships from the same library.”
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