Aurel Audio
The brief.
AUREL+ makes hardware people keep for a decade, paired with an app they replaced every eighteen months. We designed the interface next to their engineers and stayed through build, so the thing that launched was the thing that was drawn.
What it did in market.
The brief.
Measured eighteen months after launch, across two major releases.
Rating
App store rating up from 3.1 to 4.7 across the first six months in market.
4.7
Support
Support tickets about setup down 41%, after the pairing flow was cut from nine steps to three.
−41%
Build
Every screen reviewed in the browser with the engineers, so nothing shipped as an approximation.
0 gaps
Longevity
Eighteen months of releases built on the same foundation, with no rewrite scheduled.
18 mo
Designers usually leave at the handover. They stayed through build, which is why we shipped what we agreed on.
Daniel Okonkwo
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