(01) / Article

Ten seconds of motion beats a minute of film

Short loops are cheaper, kinder to bandwidth and easier to reuse. Here is how we plan them.

Motion

4 min read

Written by

Motion Director

Published

Jun 12, 2026

People do not watch a minute of film on a homepage, but they will watch a loop that shows the product doing its job.

One idea per shot. Start on the answer. Loop cleanly.

A good ten-second loop becomes a social post, an email header and a slide in a sales deck.

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